TECHNICAL LIGHTING IN RETAIL SPACES: much more than just light
Technical lighting in the retail environment not only fulfils the basic function of providing light, but is an essential strategic component in the design of retail spaces and a reflection of the brand image in stores.
It is a means of influencing customers' emotions and behaviour. Catching or directing their attention, highlighting products, singularising the experience, and influencing the correct circulation of the consumer in the store all has a direct impact on sales.
Technical lighting in a retail environment or how to create experiences
Well-designed and executed lighting creates the desired and appropriate atmosphere, highlights specific products, draws attention to specific areas of the store and ultimately guides customers along the desired route.
Conversely, poor lighting can create visual discomfort and detract from the customer experience. Glare, distracting shadows or eyestrain should be avoided as they can negatively impact on the time customers spend in the store or even deter them from entering.
To ensure that we create attractive and functional environments that positively influence customers' moods, visual focus and interaction with the environment, we use a range of techniques, from colour temperature selection to control of light intensity and direction.
In the following section you will find an overview of some of the most important things to consider when lighting a commercial space, as well as some of the NOVOLUX LIGHTING ranges that will help you to implement attractive, efficient and appropriate commercial lighting. And remember that our Technical Projects Department is always on hand to help you turn your creative vision into reality.
In-store lighting strategy
Visual merchandising uses a variety of lighting techniques to create ambience and enhance the overall shopping experience. It varies according to the product on display, the brand image and the type of store.
Lighting helps to make merchandise stand out in an attractive way. It enhances the visual characteristics, colours and textures of products, directly influencing how customers perceive them and, consequently, their purchasing decisions.
In common areas and corridors, which are key to customer comfort, we recommend combining general lighting with accent lighting. This allows shadows, light direction and focus to be controlled and specific products to be highlighted.
By adding colour temperature variation to this arrangement, we can enrich and multiply the possible results in terms of ambience to suit the type of establishment and the products on sale. The atmosphere created by cool general lighting combined with warm accent lighting is quite different from the opposite strategy.
When it comes to display areas, they need to be versatile because they change so often (product, collection, season, etc.). Consider the use of track luminaires, as they can be adapted to different requirements. Combining these with the use of intelligent control systems also works well here, as they allow you to adapt and vary the lighting accordingly. Consider implementing protocols such as DALI or CASAMBI wireless management.
Consult our INDELUZ catalogue : this range of technical lighting is designed to meet all your needs in a retail environment.
Shop window and display lighting: attract and seduce
Shop windows are an essential part of a store's identity and require special attention when it comes to lighting. They become true visual canvases where light is used to tell stories, highlight key products and attract the attention of passers-by. Their purpose is to generate interest and as many people as possible into the store.
Floodlights are often the mainstay of window lighting because of their versatility. Mounted on the ceiling, floor or sides, individually or on a track, they can provide both accent and general lighting.
The lighting strategy is likely to differ depending on whether you are highlighting a spectacular piece of jewellery or a mannequin in the window for a clothing brand. Colour rendering accuracy is essential to ensure that product colours are displayed correctly. The appropriate Colour Rendering Index (CRI) needs to be taken into account in order to ensure the correct display of the products, while at the same time enhancing the aesthetic component.
When defining the lighting of the shop window, the modularity of the systems should be taken into account in order to allow for future adaptations or modifications to the lighting design, guaranteeing the versatility and scalability of the system.
Discover our TURT and ARROW collections and the great flexibility they can offer you, both in terms of placement and effects, as well as light temperature.
The profitability and energy efficiency of retail lighting:
It should be noted that technical lighting in retail not only influences the customer experience, but also has a direct impact on sales and profitability. A well-designed lighting strategy can boost sales by attractively highlighting products, increasing footfall and improving brand perception, resulting in a significant return on investment.
The economic impact is also linked to the technologies used. All NOVOLUX LIGHTING products use LED technology and are designed to ensure maximum energy efficiency through minimum consumption and maximum durability.
We hope you will find this overview of the technical criteria behind the successful design and implementation of lighting in retail environments useful. Precision and technical efficiency are essential factors in retail environments, working together to optimise both the customer experience and the commercial performance of the space.